This post is for anyone interested in publishing, using your book to elevate your expertise (or build your business) and the health + wellness/coaching peeps amongst you!

What Does STOKE Publishing Actually Do?
I get many questions about what STOKE Publishing does and I have recently updated the STOKE Publishing Website to reflect my new packages and services. But, to further illustrate how we might work together, I thought I would share a case study of STOKE Publishing client, Kristy Ware.

Kristy and I have worked together in the past and she came to me needing some help with her latest book. Because she already knows how to publish, she just needed some author services this time around and access to me to ask some “just in time” questions as she moved through the process of getting her book ready and optimized for launch.

STOKE Publishing designed her cover, interior design and Kindle version, and the “just in time” access she’s enjoyed after delivery of her files, now falls under my newest Book Sherpa Monthly Support Service Package. What I have learned over the years is that people think they just need the services of book design, and then they can handle is all from there, but then they have their files and an assortment of questions arise as they begin loading them and prepping for publication. No book or launch is the same, and Amazon is always changing things to keep us on our toes. Having voice memo access to me allowed Kristy to ask questions and advice on the fly so that she could keep moving forward in the process. This new service allows me to manage my time and support my authors with pretty quick service! During the final steps, this is key as anxiety can be high for authors and they are usually managing several moving parts. Clarity and support is key.

For those of you wondering how long it took for Kristy and I to work through what she needed, it was about 30 days from start to files in hand. This included a bit of back and forth for feedback and final tweaks. Having said that, Kristy came to me with her book already edited and she was very careful to send over a completed, edited and perfected manuscript (which I so appreciate). She was also quick to respond to emails from me so that we could keep moving forward. I really like to get in and focus on a book project so that everything the book needs remains top of mind, dragging the projects out make the work heavier for all of us.

About Her Book

Kristy is launching her latest book, Synergize Your Health: The 6 Elements for Greater Vitality and Joy this month. You can check out her book, available in Kindle and Paperback version, on Amazon.com and Amazon.ca. If you happen to grab it, I am sure she would love an honest review! (Book reviews are important for authors!)

Launching Her Book with an Online Forum
While a book certainly elevates your level of expertise, how you use that book in your business matters too! Kristy is hosting an online forum with several other experts who can speak to the topics that she shares in her book. I think this is brilliant on many levels, but first and foremost, her panel of speakers (12 on different topics) further extends and supports what she is sharing in her book and all the speakers are sharing her forum with their client lists too! This maximizes Kristy’s exposure x 12. After her forum, her book will stand as a great summary of the information shared. 

To be able to enjoy a FREE forum and learn from all these experts and then leave with a book on it’s way from Amazon, should they choose to purchase it – is incredible value. You will also notice how she has tied her book branding and forum branding together into a beautifully cohesive package. Kristy is also a member of BOOKLAB for Authors: Marketing Library so she can reference book marketing strategies (and my tutorials, resources, and so on) when she is looking to put her book to work for her/her business in some other capacity any time in the future. BOOKLAB was born out of the need for authors to have one go-to resource for book marketing because ultimately, the best person to market a book, is the author but there is so much information out there on these topics. It is easy to become overwhelmed! BOOKLAB just helps authors stay in one lane!

Calling all Coaches and People Seeking More Vitality and Joy!
If you are a health coach/consultant/healer or if you are interested in wellness at all, you can still sign up for Kristy’s forum and watch how all this goes down! Here’s a link with all the info: http://kristyware.com/wellness-architect-forum/ – It is FREE so I do encourage you to join to learn more if this is something you would be interested in or to see how Kristy has organized it should you wish to create something similar for your own “book and business” combination!

How could you use a book to grow your business, build your list, establish your expertise, create events, network and educate your audience?